What do I want my followers to know about my brand? For marketers, the importance of posting regularly and generating engaging content is well known. It’s easy to imagine how this sample post would get more traction than just a simple share. ), 15 Unique Ways to Find Facebook Content Ideas [Infographic], How to Use Social Media for Your Small Business [Infographic], Include a featured image and relevant meta description in your post, Make sure you have a social sharing button, Figure out how many times you want to post a day, Use paid ads to promote content, increase awareness and offer discounts. I’m finding that posts in LinkedIn get exponentially more views and engagement if I don’t include a link. Your first graph is hillarious, your time spent on post and your engagement are on the same axis meaning that the more time you spend on the post the more engagement you get, but the left / right part of the graph is meaningless. This diagram explains my own experience in social media marketing …and pretty much everything else in life. (What niche do I serve?) I’m guessing a biiiiig goal of yours is gaining leads or sales through your social media efforts. ... Having a social media post without a plan to promote it is a waste and sometimes even pointless when no one sees the post. The Ultimate Checklist to Clear Before Hitting Publish on Social Media. That said, Facebook’s ad platform is the gold standard for social media ads if you’re interested in paid promotions. Keyphrases aren’t important here. And when the headline is included within the image itself, it is much more likely to be read. If the content can’t be enjoyed or if it is not useful, then no tricks in the books will make it any better. If there is a more compelling image from within the article, such as a diagram, add it manually. A second headline will give the reader another reason to click. Here are examples of my favorite 3-word trigrams from Steve’s research: For most marketers, the explanatory trigrams are more useful in marketing than the emotional ones. Use this checklist to learn the steps to successfully engage with your audience on social media. Most social media posts are headlines, so for starters, use every trick in the book for maximizing click through rates. What are my audience’s … A hashtag is a clickable keyword or topic, such as #contentmarketing, #blogtips or #Chicago. But it makes sense to mention the publication, even if it’s your own company …assuming it has it’s own account. © 2011-2021 Post Planner, Inc. All Rights Reserved. Both the social media checklist doc and spreadsheets can easily be edited, so if you have additional daily, weekly or monthly tasks that may be specific to your business or niche, you can add them. It's how you maintain important fundamentals when everything's about to change. I suggest using a mix of live and scheduled posts for a balance of your content, and to remain current with topics in the industry or … So without further adieu, here are the questions that we settled on for the social media checklist for sending your next post. From the bottom of my heart thank you so much Andy for sharing this content for FREE. Tweets should include, Promote posts from influencers in your industry, Add boards clients would be interested in, Make sure pins and linked back to your website, Create a video that showcases your expertise, Ask questions from fans and create videos to address them, Find great posts and convert them to slides. Regarding twitter, I find “Moments” as a unique option that is not present in other social channels. It lets them know it’s live, but it’s also a small way to say thank you. Twitter deserves some credit for coming up with such innovative ways to make people engage. Do this well and they’ll be thrilled that you brought it to their attention. Join over 16,000 people who receive web marketing tips every two weeks. Steve discovered which trigrams (three-word combinations) appear most often in the most shared posts on social media. Make sure that your social sharing buttons mention the website by default. By signing up you agree to our Privacy Policy. Hi Andy! It works for all social media platforms and all types of content. By Juan Martinez. 2. These are all awesome tips for improving social media engagement rates. Follow this roadmap for daily, weekly, monthly, and annual social media tasks. (Also, would just mention that LinkedIn does allow spaces, you just use a hard return: Shift+Enter). I’d suggest using this content calendar in conjunction with Process Street’s social media image design checklist or the social media etiquette checklist. Collaborate with Other Departments. People love to share stunning images. Will deffo be using some of them. . Click To Tweet Social Selling. Images are critical. This may also include designers who created the graphics, photographers who took the picture and even friends who helped craft the idea. Here’s a 15+ word, double-headline social media post example: Special characters add visual prominence. If they see yours, that’s good! The checklist should be considered alongside agency-specific guidelines and policies governing social media use in your workplace. Social media is a great marketing platform but it’s, even more, greater for understanding your customer needs. To help you not miss a beat as you manage your social media accounts, the team at The Whole Brain Group made this infographic to remind you about what's really important. In addition, your strategy can be used as a handy guide to keep you on track with posting and engaging regularly. Yes, you pick the right points. I usually do the arrow thing on Twitter but I will start to use it on Facebook and the same for the emoji’s. Tip: Get started by asking yourself some of the following questions: 1. This is one of many common mistakes in social media integration. FINALLY! You’ve got plenty of room, so why not write two headlines? If your headline says “These 10 stunning photos will make you cry tears of joy!” …I’d better be crying as I read your article. Pre-decide what to post. Or should there be consistency between platforms? The whole social media industry is now much clearer to me, and I shall look forward to putting in practice as much of your advice as I can. ✔ Adding a checkmark shows that something it’s actionable, Some social media networks will also support emojis. Create new images for social posts that include the author’s picture and a catchy headline. Start by looking at your calendar. Respond to comments on your posts. I have a question for you regarding the thumbnail images you use for blogs. Happy marketing, Heidi Cohen-Actionable Marketing Guide. Some great tips here. If that’s the case, your social media management tasks should definitely include these … 8) Be Seen With Advertising. → An arrow is an easy way to draw attention to a link in your social post Facebook, Instagram and LinkedIn are looking for fast evidence that the post is interesting. However, do you believe that you should tailor your social media posts depending on the platform? 7 Simple Social Media Checklists to Boost Your Efficiency. A mistake in a post can be embarrassing or deeply troubling to your PR department. They’ll love it. It gives us a powerful cheat sheet for word choices. A Checklist for Social Media Marketing that Actually Helps, Ultimate Guide on Facebook Dimensions (for ALL Page and Feed Images), How to Download Facebook Videos Without Special Software (Ninja Trick! Daily Social Media Checklist ; Weekly Social Media Checklist ; Monthly Social Media Checklist ; Download your free social media checklist here (no email required! “Clickbait” is a headline that attracts a visitor, but an article that doesn’t live up to the promise. Social media has become one of the primary ground-zeroes for customer service. You know a huge chunk of your audience visits social media at least once a day, so it seemed like a good idea. Just posting links won’t give you and your brand any exposure, Social listening and interaction is a must. Even if the message is short. We strive to educate and collaborate with like-minded businesses to make a difference environmentally and socially. Don't forget to bookmark this post so you have it handy next time you need to: And please let me know in the comments below if you think anything is missing from the above checklist! September 12, 2016 facebook. twitter. That may be one reason why Instagram posts include often have tons and tons of hashtags. It’s also a way to bring the article to the attention to new people who might love it. Just notice how these characters stand out on this page: Thank you for this!! Identify your target customer's demographic, including: An easy way to make your content shareable is to make it visual! First of all, I believe that this article is great to allow users to engage users on various platforms. Nice article, but you don’t mention the value of Gif’s and Video to attract readers? If you read the article on how social media can be a waste of time, you know why it is important to post pictures and content of your staff, patients, and … They can increase the visibility of your social posts, especially hashtags for trending topics. Chicago Community Member A Checklist for Social Media Marketing that Actually Helps STEP 1: Define your audience. But don’t overdo it. One click and you’re done! A Social Media Marketing Checklist. The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. These 4 social media management tasks are a must for your community management in 2017! Everything you need to know about HIPAA Compliance when posting on social media as a healthcare practice. 1. Headline Analyzer. If your website is properly programmed, the featured image from the article will automatically appear in the social post when shared. If you need some help with creating sharable images, grab a copy of our free ebook and we'll show you how to do it! These mentions trigger notifications and can lead to quick engagement. With social media feeds getting ever more crowded, the battle for attention is constantly ramping up, and if you want to stop people scrolling on by your posts, you'll likely now need some level of stand out visual element in order to grab them and hook them in. Use numbersHow to Increase Engagement on Social Media Posts by 529% 3. In these social media post examples, we’ll use Twitter, but these guidelines are relevant to every social network. Breonna Bergstrom. A Checklist for Teens Posting on Social Media Posted on August 14, 2014 With all of the cyber-bullying that goes on among teens and adults alike, this checklist , from Moving Traditions is a good resource for things to think about before posting to a social media site. Thanks Andy… This article caught my attention as it came to me in an email. Thanks for the tips! These three checklist helps to keep you from feeling overwhelmed with managing your social media. Puppies also work well. But, I would say that major effort in social media marketing lies in doing proper content research and creating something that your audience might enjoy or find useful. Connecting with audiences on social media has never been more difficult. Don’t just write an article and share it. Hey Andy, thanks for these tips! Totally agree with you on the “No Click Bait”. It’s part networking, part promotion and part gratitude. Some social networks let you add a tiny gallery of images. Keep these tips in mind: Keep posts 300-500 words But if someone is looking at your post and they click the hashtag instead of the link to your content, that’s bad. Work a little harder on your social media posts. Few marketers do this, so it’s a good way to help your posts stand out. Social media checklist. You have meetings and events that you can celebrate or share the behind the scenes. Line breaks increase the vertical height of your social post, making it more visually prominent in the social stream. The idea of putting more effort into social posts is clear and effective. Very little can be taken back on social media. ★ Using a star can make something stand out On one hand, I embrace it. Mentioning or “tagging” someone is simple and it’s so fundamental to social media, that you’ve likely already done it hundreds of times. You can check everything at a glimpse quickly at the start of your day. Here are guidelines for what to post on social media for business, and how to roll up your sleeves and upgrading your social content with better writing, images and mentions. Is there a benefit to including the title of the blog on the image itself? Designing, building, and supporting the web since 2001. But on the other, I reject it. I get the point but it still amused me. Social Media; To-Do Social Media Checklist For Your Business Marketing Activities [Infographic] There is the need for efficient use of time to accomplish the multiple tasks required, from daily content curation to keeping an eye on the competition. Social Media. So use them only if you believe your content is more click-worthy than the other content on that hashtag. This is social, not search. Social sharing plugins are easy to add to websites and they make it easy for visitors to share, but they might mention themselves in the social media posts they create, rather than the blog or the writer. So time is linear, but results are exponential. Ask a questionHow Does Social Media Affect Search Engine Rankings? I never mention myself when sharing my own posts. They do give us more of a personality Mentions help a lot! 4. It gives them a better idea of what the content is all about. It could be educational or inspirational quotes. We’re 40 strong spread across design, development, and project management. That might be a little weird. I want to provide an easy checklist that you can use for posting on Facebook, Instagram, Twitter, or LinkedIn to help get you started: 1. Sharing on social media is as easy as clicking a single button. The infographic below highlights to-do social media checklist for social media managers. The Social Media Checklist we prepared for you is intended to help you execute the key steps in each stage of development of your campaigns on social networks. But a little more effort gets you a lot better results. I would like to know your thoughts. With a monthly social media audit, you can look for. If you did, be sure to grab the free cheat sheet with all 100 ideas. As a communication tool, social media has a key role in society. Every smart marketer needs a go-to checklist for social media marketing! Is this your experience? Instagram posts don’t include links, so hashtags there won’t compete with links to content. But the results are exponentially better. If you reached out to a person or two to get a contributor quote while writing, now is the time to mention them when you share. Co-Founder / Chief Marketing Officer of Orbit Media. It consists of three basic stages: define your target audience, create relevant content to reach your audience, and publish it on Social Media. Thank you for your brilliance in producing this complete and straightforward fact-based treatise to help practitioners of digital marketing succeed. Andy, Thank you for sharing. Even a little more effort can move you much higher up the results curve. Tag relevant pages if you're discussing about them. Create urgency3 Ways to Adapt To Instagram Changes Before You… This checklist has 7 tips for posting on social media that will help you increase engagement across your social media platforms. They may even reshare your post with a simple click. The quality and quantity of your responses matter here. Test every headline before you publish. The Monthly Social Media Checklist 1. If you mention someone who isn’t active on social media, they probably miss it unless they have email notifications turned on. Let’s start with an example of a social media post that combines all the elements we recommend. Whatever it is that you’ve done or might do, you can ensure it doesn’t happen again with this handy social media post checklist. It appears in headlines that trigger curiosity (10 Biochemical Disaster Stories That Will Make You Want to Sterilize Your Entire Lab) and in headlines that indicate a specific benefit (The 3-Point Checklist That Will Make You a Better Lab Technician). Feel free to edit it so it works best for you. And make sure that these more playful, less formal characters fit with the voice and tone of your brand, or you may upset your boss. Use Custom ads to promote your website and business deals. These tips will help you dominate Facebook. Steve Rayson’s research on 100 million headlines has decrypted the psychology of social media users. Users and prospects alike usually inquire through private messages or direct mentions, so this is an excellent place to start daily social media tasks when logging on. If they’re active on social media, they’ll see the notification and be glad for the mention. But in case you need a refresher…. Mention contributors or anyone who helped to create the article. 1 Social Media for Adrien Paczosa Pages: 2 Make images for Social media ; 3 Post to Facebook ; 4 Post to Twitter ; 5 Post to Instagram ; 6 Post to Pintrest ; 7 Social Media For Fearless Practitioners: 8 ; 9 Dietitians on The Blog: 10 ; 11 I usually don’t put in the @ when I share my own posts. It’s not getting easier! How many tweets to send on daily. Include links to your website and a description of your proposal in the Information section. Thanks! Promise a specific benefitThree Social Media Examples That Trigger Donations For Non-Profit 2. “Will make you” is clearly a powerful phrase in social media. The Buzzsumo research on headlines found that the top-shared posts on Facebook were 15 words long on average. Currently, all the social networks allow for line breaks, except for LinkedIn. This checklist provides some questions to consider before you post personal information on social media. 1. Undoubtedly the biggest name in social, Facebook is somewhat of a mixed bag for business. Find out why. So it’s ideal to mention people who are active in that network and likely to engage with the content. Here are the types of people you can mention when sharing on social media: If you quoted someone, a mention is a way to let them know. Seeking a UX Designer, Conversion Strategist, and Marketing Analyst. I look forward to applying many of the suggestions that you give here. Thanks! Based on your objectives and the amount of content you have, decide how often you’d like to post on social media and on what days. Find and mention someone with those titles in their LinkedIn profile. These easy-to-follow, no-nonsense tips highlight the basics of Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube & SlideShare. Steve reminds us that it can be used in two different ways. I guess you know that precious marketing resources are better spent on obtaining actual tools that can build better social posts, such as DAMs, rather than spending dollars and time in passive “how to” training that so often falls short of actionable content and wastes hours of productivity. 22. From what I’ve seen, Videos seems to increase the engagement rates. This can actually be done in seconds using the native video features of Facebook and LinkedIn. Andy, great tips! When someone clicks a hashtag in any post, they’ll see all the posts with that hashtag. Facebook. For a complete list, see How to Write a Headline That Won’t Get Ignored, but ignore the keyphrase tips. The idea is to find that tiny slice of overlapping topics or themes, and then use social media to find people who have both in their bio. Social media content calendar tool #2: Trello I’m assuming that LinkedIn is prioritizing the posts that don’t lead people off-site. Considering Steve Rayson’s recent research (and your in-depth coverage of it) we all need to work a little harder on these social shares. It’s either educational or it’s entertaining. Images with faces are powerful attention grabbers. Share the quote itself on social media, mention them and link to your article. This kind of targeted sharing involves taking a minute to find and mention people who are sure to like the article. Done in seconds using the native video features of Facebook, Instagram and LinkedIn are looking for evidence! Sure to grab the free cheat sheet for word choices new people who web! Clickbait ” is important for your business mentions also was first introduced by Twitter and later adopted by and... Marketing …and pretty much everything else in life a healthcare practice customer.., sales, human resources and more clear, focused, and is great to allow users engage... 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Posts include often have tons and tons of hashtags calendar tool # 2: Trello one click you.